What no one is telling you about Instagram Stories

Are they worth it? Are your followers really watching your stories? Read on to find out

If you’re a social media professional just starting out or a business owner in charge of your Instagram, here are some interesting things that no one’s telling you about Instagram Stories.

Photo by Laura Chouette on Unsplash

You probably fall into two buckets; the person who watches every story accounts you follow post or the person who’d much rather scroll the feed.

Not that you’re new to Instagram stories, but Instagram stories are disappearing images and videos that appear up the top of your home feed. Here’s where you’ll see stories posted by accounts you follow. They last 24 hours and in recent times, Instagram has added lots of great features that make posting stories a lot of fun.

If you’re a social media professional just starting out or a business owner in charge of your Instagram, here are some interesting things that no one’s telling you about Instagram Stories.

❌ Post stories every day

You don’t have to post a story every single day. As small business owners, you may have been pressured into thinking that you need to post stories every single day; from behind the scenes, to your process of working to yada yada yada. Here’s the thing, you don’t. Not all businesses are the same. In fact, some days you are more than likely working on simply putting your content out or other areas of your business that you have no clue what to put on up on your stories. Well, don’t worry, you don’t have to. In fact, taking a short break from your stories every now and again can help boost their views. (If that’s your objective of course)

❌ You’re just starting out, but you need to post stories

Social media professionals (and DIY business owners), here’s looking at you. Remember I said,

Personally, scrolling the feed on my personal Instagram isn’t quite interesting. It’s mostly ads and suggested accounts.

Take note of this, new brands & business owners, because posting stories doesn’t get your content in front of new eyes. In fact, when you’re just starting…